It's really important to find creative and entertaining ways to promote your work, if you want to sell it that is. The other day I read about a great giveaway idea in Beth Cyr's blog. Bookmarks! Simple, but genius. Print photos of your work, text from a poem you wrote or jewelry care information and of course your web site address.
MOO Cards
Moo Stickers
I already have some MOO cards and stickers. I use the cards as little hang tags on the satin pouches I wrap my jewelry in, and put three stickers on the outside of the shipping envelope or box. Just a little tease of what's hidden inside. The cool thing about these products is that if you order 100 stickers or cards, you can have 100 different images on them!
I like the idea of the bookmarks though. Everybody reads and everybody has to keep track of where they are in the pages without turning over a corner or breaking the spine of the book. So to have your name, work and contact information at the fingertips of your clients during a time when they're relaxed and enjoying themselves is a brilliant marketing tactic.
1 comment:
Wow, our minds think alike. I only saw this post today but received my Moo cards almost 2 weeks ago and immediately made bookmarks with a leather strap and bead at the end to give to customers as a little plus.
I thought I was being "original" ha! ha! ha! I looooove Moo cards! Moo itself is so good at marketing. Did you see how cute they come ?! And the little holders ?! I love it ! I'm waiting for the stickers :o) great idea to put them outside the packaging !
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